In 2021, the Balance team at Elevate Labs decided we needed to revamp our social media presence. We upgraded the frequency and quality of our posts in order to boost our online reach and make use of organic marketing. We expanded our content in several ways: branching out into the wellness/feel-good sphere, creating seasonal and topical posts, experimenting with reels, and more. Below is a sampling of some of the content we created over the years for our Balance social media channels.