apparel design: five leaf clover

apparel design: five leaf clover ⭑

Project: Branding & Merchandise

Client: Self-started

Responsibilities: Art Direction, Illustration, Screen-printing, Marketing, Sales, Styling & Photo Editing

Duration: Jan-Feb 2017

FIVE LEAF CLOVER was a collaborative study project that took place January 2017 among five friends at RISD. Each of us developed a brand that culminated in a line of merchandise consisting of screenprinted shirts, enamel pins, stickers, buttons, and prints. 

My designs draw upon the natural world as a source of inspiration, depicting subjects such as sea life and salad leaves. I imbue my drawings with cartoony life and bouncy shapes, aiming at a gender neutral all-ages audience. Color and playfulness abounds.

I designed, sourced materials, screen-printed, marketed, and sold all apparel myself.  

For our thesis presentation, we organized a school sale and photoshoot.

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